Many shoppers may altogether avoid the produce section of the grocery store because they think the fresh fruits and vegetables are out of their price range. It’s common to associate healthy foods with higher prices, but food price data from the U.S. Bureau of Labor Statistics suggests that many produce items, including potatoes (14 cents per serving) and grapefruit (44 cents per serving), are priced similarly to the processed foods we tend to consider inexpensive, such as ice cream (40 cents per serving) and chocolate chip cookies (23 cents per serving). Parents concerned about a large price gap between white bread (14 cents per serving) and the healthier whole-wheat version (22 cents per serving) will notice only an 8-cent difference between the two.1
Eating less meat is a good way to save money, improve the nutritional quality of your diet and protect the environment. Families trying to consume less meat will find that leaner choices such as chicken breasts (70 cents per serving) cost slightly less per serving than ground beef (91 cents per serving) and pork chops (80 cents per serving) and substantially less than sirloin steak ($2.07 per serving).2
Because of health and environmental considerations, more people are considering largely plant-based diets. An added benefit is that this way of eating is usually less expensive.
Individuals and families with lower incomes can choose to apply for federally funded programs designed to help them afford a nutritionally adequate diet, such as the Supplemental Nutrition Assistance Program (SNAP) and the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).
By definition, SNAP is a supplemental nutrition benefit — not intended to make up a consumer’s entire food budget. The benefit amount a household receives depends on the family’s income and expenses.
For the purpose of this guide, we focus on SNAP. The average household with SNAP benefits receives $4.20 to spend on food, per person, per day. This means that parents planning meals must be strategic with their food choices, particularly when shopping for fresh fruits and vegetables.
Below, learn strategies for finding healthy and affordable produce where you live.
Where Can I Find Fresh Produce in My Budget?
Many farmers markets accept SNAP and WIC benefits, as long as the market has been properly authorized.
Some markets offer additional programs for families receiving federal benefits, such as a $10 coupon to spend on produce.
Find your local farmers market through a database such as this one: www.localfarmmarkets.org
Corner Stores, Convenience Stores, and Bodegas
These stores often accept SNAP and other federally funded benefits but rarely carry fresh, seasonal produce.
Increasingly, programs exist to bring fruits and vegetables into corner stores. Check with your local store and encourage them to offer produce.
Similar to farmers markets, many roadside produce stands accept SNAP and WIC benefits: www.fns.usda.gov/fmnp/overview.
Find a roadside stand near you through a local farmers markets database, such as this one: www.localfarmmarkets.org.
Pick-your-own farms offer locally grown produce and a good opportunity for exercise and time together with the family. Produce from these farms could be a good deal; compare prices with your local market or store.
Some farms and retailers offer discounts on “ugly” fruits and vegetables or produce left over at the end of the market day. Ask your farmer about these options.
Find a nearby pick-your-own farm near your community through an online database, such as this one: www.pickyourown.org.
Grocery and Discount Stores
Most stores accept SNAP and other federally funded benefits.
Some stores have nutritionists on staff to guide customers in reading food labels and filling their carts with healthy options.
The following section contains tabular data from the graphics in this post.